TY  - BOOK
AU  - RAMASWAMY, V. S.
AU  - NAMAKUMARI, S.
TI  - MARKETING MANAGEMENT, PLANNING, IMPLEMENTATION AND CONTROL
SN  - 0333937198
U1  - 658.8/RAM/NAM 
PY  - 2004///
CY  - DELHI.
PB  - MACMILLAN INDIA LTD., DELHI.
ER  -