TY  - BOOK
AU  - CRAVENS, DAVID W.
AU  - PIERCY, NIGEL F.
TI  - STRATEGIC MARKETING
SN  - 0070682603
U1  - 658.401 2/CRA/PIE 
PY  - 2010///
CY  - NEW DELHI.
PB  - TATA MCGRAW HILL CO LTD.
ER  -