TY  - BOOK
AU  - GUPTA, KAMAL (ED)
AU  - ANGADI, V.B. (ED)
TI  - INNOVATIVE MARKETING STRATEGY
U1  - 658.406 3/GUP/ANG 
PY  - 2009///
CY  - MUMBAI.
PB  - HIMALAYA PUBLISHING HOUSE
ER  -