TY  - BOOK
AU  - LOVELOCK, CHRISTOPHER
AU  - WIRTZ, JOCHEN
TI  - SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
SN  - 8177584509
U1  - 658.812/LOV/WIR 
PY  - 2009///
CY  - SINGAPORE.
PB  - PEARSON EDUCATION PTE LTD.
ER  -