TY  - BOOK
AU  - MEENAKSHISUNDARAM, RAMALINGAM (ED)
TI  - CASE STUDIES IN MARKETING COMMUNICATIONS
SN  - 8131410269
U1  - 658.45/MEE 
PY  - 2006///
CY  - HYDRABAD.
PB  - ICFAI UNIVERSITY PRESS
ER  -