TY - BOOK AU - GUPTA, VIVEK (ED.) AU - GEORGE, S.S. (ED.) TI - CASE STUDIES IN MANAGEMENT: VOL-VII SN - 8131411788 U1 - 658.12/GUP/GEO-7 PY - 2007/// CY - HYDRABAD. PB - ICFAI UNIVERSITY PRESS ER -