TY  - BOOK
AU  - BATRA, RAJIV
AU  - MYERS, JOHN G.
TI  - ADVERTISING MANAGEMENT
SN  - 8177588508
U1  - 659.1/BAT/MYE 
PY  - 2006///
CY  - SINGAPORE.
PB  - PEARSON EDUCATION PTE LTD.
ER  -