TY  - BOOK
AU  - ZEITHAML, VALARIE A.
AU  - BITNER, MARY JO
TI  - SERVICES MARKETING
SN  - 0070530424
U1  - 658.812/ZEI/BIT 
PY  - 2007///
CY  - NEW DELHI.
PB  - TATA MCGRAW HILL CO LTD.
ER  -