TY  - BOOK
AU  - SHETH,JAGDISH N.
AU  - PARVATIYAR, ATUL (ED.)
TI  - CUSTOMER RELATIONSHIP MANAGEMENT
SN  - 0070435049
U1  - 658.834 2/SHE/PAR 
PY  - 2006///
CY  - NEW DELHI.
PB  - TATA MCGRAW HILL CO LTD.
ER  -