TY  - BOOK
AU  - LAL, RAJIV
AU  - QUELCH, JOHN A.
TI  - MARKETING MANAGEMENT
SN  - 0070603952
U1  - 658.802/LAL/QUE 
PY  - 2007///
CY  - NEW DELHI.
PB  - TATA MCGRAW HILL CO LTD.
ER  -