TY  - BOOK
AU  - KOTLER, PHILIP
AU  - KELLER, KEVIN LANE
TI  - PRINCIPLES OF MARKETING
SN  - 8177581074
U1  - 658.8/KOT/ARM 
PY  - 2006///
CY  - SINGAPORE.
PB  - PEARSON EDUCATION PTE LTD.
ER  -