TY  - BOOK
AU  - HAWKINS, DEL I.
AU  - BEST, ROGER J.
TI  - CONSUMER BEHAVIOR BUILDING MARKETING STRATEGY
SN  - 0070600864
U1  - 658.834 2/HAW/BES 
PY  - 2007///
CY  - NEW DELHI.
PB  - TATA MCGRAW HILL CO LTD.
ER  -