CASE STUDIES IN MARKETING COMMUNICATIONS (Record no. 55380)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00395nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131410269 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45/MEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MEENAKSHISUNDARAM, RAMALINGAM (ED) |
| 245 #0 - TITLE STATEMENT | |
| Title | CASE STUDIES IN MARKETING COMMUNICATIONS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | ICFAI UNIVERSITY PRESS |
| Place of publication, distribution, etc | HYDRABAD. |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MMS | Saraswati College of Engineering | Saraswati College of Engineering | 19/01/2009 | ICFAI UNIVERSITY PRESS, HYDRABAD. | 750.00 | 502 | 658.45/MEE | 1434MMS | 26/06/2017 | 19/01/2009 | Reference Books | |||||
| Dewey Decimal Classification | MMS | Saraswati College of Engineering | Saraswati College of Engineering | 19/01/2009 | ICFAI UNIVERSITY PRESS, HYDRABAD. | 750.00 | 502 | 658.45/MEE | 1435MMS | 26/06/2017 | 19/01/2009 | Text Books | |||||
| Dewey Decimal Classification | MMS | Saraswati College of Engineering | Saraswati College of Engineering | 19/01/2009 | ICFAI UNIVERSITY PRESS, HYDRABAD. | 750.00 | 502 | 658.45/MEE | 1436MMS | 26/06/2017 | 19/01/2009 | Text Books |